The world's first predictive retail intelligence system.
Predict how likely a product, brand or trend is to succeed in any retail environment.
Really Good Culture builds Breakthrough, the predictive retail intelligence system the UK's major retail operators use to decide what goes on shelf. The same intelligence is available to the brands trying to get there, and to the story you take to investors along the way.
Breakthrough
Our predictive retail intelligence system, built upon seven interconnected dimensions of intelligence. It models the Shopper Missions, Archetypes, Mindshare, Trends and Whitespace behind every range decision.
Watch Humans
Our video review platform: a profiled community of around 10,000 shoppers recording long-form video reviews of products, and store walks of the fixtures they shop. The behavioural signal behind Breakthrough.
Product
Brand
Culture
Market
Behavioural
Biometric
SyntheticEPOS shows one historical scenario. Breakthrough models the futures it cannot reach.
EPOS data shows a singular historical scenario, the one version of events that already happened. Breakthrough models the futures it cannot reach: the launches not yet made, the ranges not yet set, the trends still forming.
Most founders walk into an investor meeting with the same historical sales story, and investors have seen that story before. It is not until they see something different that they lean in.
The aim: close the round.
That is the immediate focus, and this proposal is built around it.
approx., end of next week
The traction, evidenced
What Sonic Tonics has built since May: around 40 distribution points, reorder rate from key accounts, and a growing off-trade and on-trade footprint, framed clearly for investors, not just described.
The category, understood
A deep command of Low & No and functional CBD: what is moving, what is coming, and why independent retail, not the supermarket aisle, is the right growth path for the next 18 months.
The consumers, on record
Real Watch Humans reviewers trying Sonic Tonics on camera: proof investors can watch and hear for themselves, and the same evidence base behind your 2027 D2C strategy.
The Plan.
Three stages between kick-off and the investor meeting.
Kick-off
30 minutes together: the raise narrative, the traction to lead with, and what the deck needs to prove.
Investor deck framework
We provide an investor deck framework and structure, specific to Sonic Tonics and this raise: an investor-ready structure with placeholders, ready for your story and your own numbers to go in.
Your traction, structured in
We build placeholders into the deck for your own traction story: distribution, reorder rate, key accounts, and slot in the Watch Humans reviews as they land.
Working session & final run-through with Dave
One session with Dave, our co-founder. We thread your own story into a single investor narrative, talk through the raise itself founder to founder, and use the same sitting to check every detail holds before you're in the room.
This is a massive discount for Sonic Tonics: a co-founder's time built directly in, at a fraction of what it would normally cost. It does not include our full category data reports, that sits at a separate tier, but if you buy a data report from us within the next 6 months, we'll take the £499 straight off the price. The focus of this initial project is simple: help you land the investment.
Included: your Watch Humans evidence.
Real consumers, on the record, already underway, at no extra cost.
Video reviews
Fifteen Watch Humans reviewers are trying Sonic Tonics' Tequila SKU right now, with full transcripts and would-buy-before and would-buy-after markers on every review.
The argument it builds is simple: we put Sonic Tonics in front of real consumers, and this is what they said. Every video is also usable as content, and it's the same evidence base behind the 2027 D2C ad targeting you flagged on our call.
Reviews can't start until the products land with us. Please send SKUs for 15 reviewers to:
Really Good Culture
8 Mill Street, Mill House
London SE1 2BA
Why this matters beyond the deck: Watch Humans isn't just review evidence for investors, it's the same data foundation behind customer archetype discovery and ad optimization. One data set doing two jobs: your competitive edge for retail listings, and the groundwork for your D2C strategy.
Want more evidence before the meeting? Additional reviews are available at £150 per 5 if it's useful to widen the sample beyond the free trial, no obligation, just flagging it's there if it helps the deck.
The complete investor package.
Everything you need to walk into the room ready: the deck, the narrative, the evidence, and time with Dave, at a rate built specifically for you at this stage.
Investor deck framework and structurePlaceholders for your own traction storyWatch Humans evidence: Tequila SKU, 15 reviewsOne working session with Dave, our co-founder: narrative, investment talk and final run-through, togetherA massive discount, built for Sonic Tonics specificallyFocus: landing the investment, not a longer engagementNext steps.
Confirm
The £499 investor deck package.
Kick off
30 minutes to set the brief. The build starts the same day.
The meeting
The framework and data land first, the working session with Dave follows, and the final run-through happens in the days before you're in the room. Everything in place before you walk in.